Year:
2025
Client:
HONDA
Category:
Campaign NPL
Experience:
Art Direction
The product is a New 160cc Scooter with a focus on premium feel and enjoyable riding. They specifically wanted to position the product similar to their CRV—their premium SUV line—creating the premium scooter.
Target audience is primarily high-income family men that enjoys long-distance riding and touring with their community.
There are three main goals for the campaign:
Integrate the established image as SUV Big Scooter with "Gagah" design.
Introduce upgraded looks with SUV premium color and a new feature: Honda RoadSync.
Strengthen clear and distinctive differentiation with other Big Scooter as "The Flagship" in Big Scooter category.
For this campaign, we created two routes.
Advancing Excitement
Honda ADV 160 brings the bold and premium spirit of an SUV to big scooter.
Built for urban explorers who ride to go beyond with comfort and pride. With striking design and advanced features, making every journey feel more elevated.
This is a call for all urban explorers to never run out of excitement in every journey.
Their riding experience will be more elevated as they ride the All-New Honda ADV 160, which can effortlessly glide across diverse terrains yet still looks premium whether they ride it on the urban street, just like driving an SUV
It’s about advancing excitement with Honda ADV 160!
NOTHING COMPARES
Designed to be different, the Honda ADV 160 stands as the only big AT scooter in Indonesia with true SUV DNA—bold, robust, and built to own all kinds of roads.
It empowers urban explorers to go further and reach many destinations with pride, that no one can do, through a premium and hi-tech riding experience.
Describe the perspective urban explorers’ that feel distinctive as they ride our different breed: All-New Honda ADV 160 - The AT big scooter that has SUV-esque characteristics.
Now they can complete their journey and proudly stand on the pinnacle through a premium riding experience with All-New Honda ADV 160.
